Wag Decor - Logo Process

  • I was commissioned to design a simple logo for a local startup in the pet product game. Wag Decor designs and builds modern handcrafted products that are eco friendly and built right here in Austin, Texas. They wanted a logo that could sit comfortably on a cloth dog bed tag or burned into the wood of a cat scratcher and not be overly distracting to their range of products.

    I'm more than happy with the outcome, but thought I'd share a bit of my process to get to a "simple logo". You never design just one.

    *excludes pencil sketches which are always the first step

  • -Joseph Basnight