IMPACT Strategies—Bespoke Typeface

  •        IMPACT Strategies is a Washington D.C.-based political advocacy firm founded by attorney, political analyst, entrepreneur, and economic parity advocate Angela Rye. The organization seeks to encourage young professionals in three core areas: economic empowerment, civic engagement, and political involvement. The organization has quickly become a powerful voice and advocate for today’s young professionals of color nationwide.

           As a result of the shift in America’s post-2016 political climate it was important that their new visual identity reflects this shift away from that of a stereotypical D.C. firm towards a powerful, unapologetically Black, professional yet edgy advocate for a better tomorrow.

           To ensure that the firm had an identity that was unapologetically black and powerful, Vocal Type created a bespoke typeface inspired by the remnants of the People’s Free Food Program.