When Wicked Root reached out to start their brand we knew it had to look, well, wicked. With the use of bold typography and sharp, geometric angles, the Wicked Root brand has a sense of confidence and energy. We extended that theme through business cards that look fresh and highlight elements of the brand.
Wicked Root expanded into CBD oil and needed labels to stand out as their own brand. Each sub-brand label was designed with the goal of the CBD product in mind while looking beautiful on the shelf.
Each package designed for Wicked Root was created with the consumer in mind. The accent colors could easily be switched out to differentiate the product from others in the line.
Rule29 designed a presentation deck for Wicked Root to easily and professionally present their company at meetings to new clients or investors. This deck incorporated the brand style while organizing the information in a succinct fashion.