• Scold is a speculative app that comments on the way parenting styles have changed over the years. Parents are becoming increasingly reluctant to discipline their children out of fear that their kids won’t like them.

    Based on the idea of lenient parenting styles, Scold introduces parents to an easier way of raising their children. The app enables them to enjoy all of the rewarding elements of parenting, without being the bad guy. Consider it an additional parent. With scold, there will be no conflict, their child won’t be angry at them, and they will have a lot more time to be the “cool parent.”