GoodHelp Co is a Brooklyn based digital strategy shop helmed by Jenny McCoy, a proven and articulate strategist. Jenny has developed and executed digital advertising strategies across industries, but needed a cohesive brand identity to support the next phase of her business.
As she looked to expanding the company’s mission to empower businesses with their own campaign creations, the brand needed the ability to encompass all her current and new work and make data look approachable. We created a brand that was easy to use and put Jenny’s intelligence and clarity on display.
The GoodHelp Co. Visual Identity leverages the very components of day-to-day operations. Geometric shapes, lines and graphs represent the data points used to drive decisions, while using motion where it counts draws the eye in.