A family-owned ingredient company needed a new logo and website as streamlined as their operations and as friendly as their company culture. Atomicdust delivered a modern website design that warms up the often-monotonous ingredient industry.
Atomicdust updated IFPC's logo to be more modern, and created a new website that showcases the ingredient company's range of offerings. Because raw ingredients can be dry in more ways than one, we incorporated photos of vessels—wooden bowls, blue dishes, white spoons—and looked at the raw ingredients that the powders come from—corn kernels, stevia leaves and honeycomb—to add depth, variety and visual interest.
The new logo and website make the 40-year-old company feel modern and savvy while celebrating its customer-centric legacy.