Volume is for elevating the portable cocktail experience. The name for this brand was inspired by alcohol by volume(ABV). Alcohol by volume is a standard measure of how much alcohol is contained in a given amount of an alcoholic beverage. Because the jelly cocktail is unique in its form, We wanted to have a wordplay to highlight the jelly cocktail's uniqueness.
To visualize this, a tight logotype was designed to highlight the intensity of the flavors packed in a cube. The cube was also used to store easily and making high-end experience through exclusively designed cube packages.