Lebedi is a premium sleepwear brand aiming to recreate a magic world of a fairytale based on traditions of Russian craftsmanship. Their collections are hand made from natural fabrics and lace. Beautiful lines and refined details are combined with maximum comfort. The task was to develop logotype and brand identity. The protagonist of the brand became swan after whom it was named. To underline the story of the swans the main visual theme of the brand became the graphics that refers both to the circles on the water and feather. The logotype for Lebedi uses a classic decorative font with rudiment serifs. The secondary icon was developed using art deco inspired line graphics.