MILKME

  • MILKME

    The objective was to create naming, visual concept and unique packaging for brand new milk products. As for product packaging I got an inspiration from animals themselves i.e. several packages combined together in one module element resemble the shape of cow udder. As a result we got soft delicate shapes dictated and inspired by nature itself. 
    I made a decision not to overload the visual concept by unnecessary details that could be avoided but rather stick to a less conventional approach by taking more moderate and minimal style as a basis. As for colours the choice fell on delicate flower colour palette and different shades were picked up for milk with different fat content.Due & thanks to selected colours the design looks not only stylish but very appealing and "tasty". Regarding package materials we consider to use only recycled plastic.