Renner Rebrand


  • Renner

    Lojas Renner S.A. is a chain of Brazilian fashion department stores. It started in 1922.
    The brand has been in the market for 98 years.

    We decided to develop a study to reposition the brand in the market.

    A personal, non-profit project.

    Art Director: Raphael Iglesias
    Graphic Designer: Raphael Iglesias, Manoel Michael
    Animation: Matheus Pinheiro
    Illustration: Manoel Michael
    Artist 3D: Nayani Teixeira


  • Study references
  • Brand evolution