AGT: The Champions | Teaser

  • AGT: The Champions | Teaser
    Creative Direction

    When tasked with developing an all-graphic spot that could capture the tone and energy of the show while teasing the amazing performances to come, we conceptualized the idea of following shooting stars.  The show is a competition of the best in the world going up against the best in the world - they are all stars in their own right.  As we follow the performances that transform into stardust, we are lead through the spot by shooting stars that fly past camera and take us through each of the acts, showcasing the talent from across the world.

    2020 Indigo Awards - SILVER

    President, NBC Entertainment Marketing & Digital: Len Fogge
    EVP On-Air Marketing & Video Creative: Ron Hayes
    SVP On-Air Promotion: Eric Zlotorynski
    VP Video Design, MAGIC: Kari St. Clair
    Creative Director Video Design, MAGIC: Grant Okita
    Creative Director On-Air Promotion: Matthew Burbott
    Designer / Animator: Ryan Levitus
    Producer: Matt Silk

    This project was produced at NBCUniversal.

  • On-Air Promotions
  • Final Concept & Design Package
  • On-Air Promotions CD: Matt Burbott | Producer/Editors: Matt Silk

  • Design Process & Breakdown
    Concept Development & Design Theory

  • The best in the world compete against the best in the world.