These garments were designed in light of the global Covid-19 pandemic. Let's remember to be good friends and neighbours during this time, to look out for each other, support local businesses, and take care of those most vulnerable.
Fermé was created and designed by Anjela Freyja and it is a reference to her home city, Montreal. “Fermé” means “closed” in French, acknowledging all of our closed restaurants, bars, and gathering spaces.
All proceeds will be kindly donated to Meals on Wheels, Canada - an organization preparing and delivering food to senior citizens and those non-mobile. The organization needs an influx of donations to help with the rising demand to feed our sick and aging communities who are most at risk for Covid-19.
Due to isolation guidelines, this campaign was photographed entirely on webcam - a reference to our new normal of communicating only through video chat and online platforms.