Zaum Distribution: Brand Identity

  • Zaum Distribution, LTD.
    A distribution house for action sports merchandise.

    Since 1993, Zaum has been providing more consumer options to international retailers and the population at large in the action sports market. Its origins come from teenage boys vision to expand the choices of industry products offered to the general public. Zaum earned its popularity over the years by thinking of the end-user first and foremost. It has grown to be one of the leading distributors of the action sports industry though its diverse network of manufacturers.

  • Introduction to the Zaum logo

    The Zaum logo is composed of geometric and angular shapes.  This was intended to express several characteristics of the Zaum identity.  The logo as a whole suggests the shape of a cube.  This was done to create the visual association with a distribution company in general terms.  The angular direction was also used to imply a summit or a ramp.  Both of these ideas go to make a connection with the Action Sports Industry which is the core consumer group for Zaum Distribution. 
  • Zaum Branding Channels

    Since1993, Zaum has been providing more consumer options to internationalretailers and the population at large in the action sports market. Its’origins come from teenage boys’ vision to expand the choices ofindustry products offered to the general public. Zaum earned its’popularity over the years by thinking of the end-user first andforemost. It has grown to be one of the leading distributors of theaction sports industry though its’ diverse network of manufacturers.