• Serif TV

    We created a font based on the product design of the Serif TV. The idea of integrating itself perfectly into the home is represented in both, the typographic design and the headlines of the motifs.

    The unique I-shaped profile is more pronounced than ever and gives the Serif TV a fascinating appearance, that sets it apart from any other TV devices. It is the definition of pure, emotional design that gives living spaces their very own aesthetics.

    “The serif is a different approach to the world of TV’s. His core competence is the natural adaptation to contemporary interiors." (Ronan & Erwan Bouroullec) 
  • Client Company
    SAMSUNG Germany

    AD Agency
    Leo Burnett Germany GmbH

    Chief Creative Officer
    Andreas Pauli

    Executive Creative Director
    Benjamin Merkel

    Creative Director
    Helge Knieß, Thomas Koch

    Art Director
    Thomas Koch

    Benjamin Merkel, Helge Knieß, Christian Urbanski

    Michael Fluhr

    Director Marketing CE Samsung Electronics
    Mike Henkelmann

    Head of Retail & Communication CE | AV Marketing 
    Petra Leifert