We created a font based on the product design of the Serif TV. The idea of integrating itself perfectly into the home is represented in both, the typographic design and the headlines of the motifs.
The unique I-shaped profile is more pronounced than ever and gives the Serif TV a fascinating appearance, that sets it apart from any other TV devices. It is the definition of pure, emotional design that gives living spaces their very own aesthetics.
“The serif is a different approach to the world of TV’s. His core competence is the natural adaptation to contemporary interiors." (Ronan & Erwan Bouroullec)
Leo Burnett Germany GmbH
Chief Creative Officer
Executive Creative Director
Helge Knieß, Thomas Koch
Benjamin Merkel, Helge Knieß, Christian Urbanski
Director Marketing CE Samsung Electronics
Head of Retail & Communication CE | AV Marketing