Within the 50th anniversary of the Universidad de Monterrey a promotional stand was designed for the International Book Fair of Monterrey with a focus on the trajectory, achievements and excellence that have characterized UDEM in the 50 years since its establishment.
The promotional stand became a 3D time line where the achievements and the steps necessary for positioning of UDEM as it is today were showcased, since its birth in 1969, to its construction, expansion and presence until its consolidation in 2019 and its vision moving forward into the next decade.
This stand, besides promoting the successes of the university in the 50 years of its foundation, became a space where all the different facets and branches of the institution converged, from the Library, to its institutional magazine 360 UDEM, the web series Perspectiva UDEM and the UDEM Store.
With spaces for readings, workshops, lectures and interactive elements throughout the whole exhibition, UDEM's promotional stand for the FIL 2019 provided a space to experiment the university in its history, achievements, projects and vision.
The objective of this stand is to expose the 50 years of trajectory of UDEM and inviting the public to experiment it in all of its facets.
ART AND CREATIVE DIRECTION
Camila De Ezkauriatza