For the last 49 years, RichWrap has offered custom-designed giftwrap ensembles for organizations and individuals who want to give truly memorable gifts. Rule29 partnered with the Richwrap team to help update and promote this trusted and established brand in a more current and strategic way.
Rule29 developed a strategy that allowed us to create a contemporary, user-friendly website, design new wrapping paper styles, develop promotional videos, and launch a new digital marketing campaign for their ideal audiences. With a foundation of tradition, our goal was to give this brand an updated story and more relevant brand experience.
A modern, monoline icon set was created to illustrate the online ordering process. The style was then extended into various social media post images.