NCAD Recruitment Campaign & Prospectus
The undergraduate campaign showcases NCAD as a energetic institution that encourages you to apply be free, draw, have fun, make, ask questions, be inventive, dream and challenge yourself if every way possible.
The tone of campaign encompasses all of these creative values and applies them across social media, posters, displays, presentations etc. etc. etc.
The prospectus showcases NCAD as a energetic institution that encourages you to apply creative thinking, ask critical questions, practice inventive making, understand new methodologies, dream, seek the unknown and look for what is beautiful in the world.
The tone of the book is colourful, free and houses a series of illustrations and collages drawn from the fabric of the institution itself.
Designed by Bob Gray
Bruno Moreni, Cassie Wright – Designers
Keith McGuinness – Art Direction
John Slade – Illustration
Matthew Thompson – Photography