Bem Bom is a branding project created for a fast food restaurant. The portuguese set-phrase "bem bom" is very often applied when talking about food, hence this brand being a restaurant. The use of a portuguese expression gave some personality to the type of meals this restaurant would prepare - a mix of fast and traditional portuguese food. This could be a little spot in a city's downtown giving customers a way of experiencing a bit of the tastes of Portugal in a familiar way.

Published: February 04, 2020