ENTRE PIERRE ET TERRE
Packaging Design, Art Direction, & Production
Exclusive edition of natural sparkling cidres distinguished by roots in Picardie, France. Wedge was enlisted to elevate the packaging design to increase its desire for demand.
When the design team tasted the cidres we felt the visual expression needed to mirror the drink's premium quality, evoke its by-hand-care, and distinct French character. Inspired by brasserie signage, the label features a timeless yet contemporary combination of typography, hand-written script details, and a warm two-colour palette. The challenge was the amount of information to display which was solved through a rigid yet expressive system.
Since the redesign, the product sold 4 times faster which gave way to the development of new, artisanal spirits within the brand family. Coming Spring 2020.