About: "Präctrition™ is Personalized DNA Supplements for your Patients and Customers · Revolutionizing Comprehensive Care Through Genetic Insights"
Summary: Back in 2018, I was asked if I would be interested in branding a new startup company called ÜFORIA™. As a newbie in freelancing that year, I was excited to take on the challenge. Key elements that they were looking for in their total brand concept was keeping the design neutral and basic while using a little color (yellow) that would stand out for their call to actions areas, backgrounds, the "Ü" in ÜFORIA™, and subheads/headers in text. A year later, they branched out with a new brand called Präctrition™ for health professionals in clinical offices to offer personalized DNA kits to their customers. During the logo design process, they were wanting to also incorporate a DNA element like the original, and making the "ä" match the look of the "ÜFORIA" logo of their main brand in the name to continue representing the individuality in "you". Besides designing from scratch their logo (custom letters), in the 2.5 years that I have done work for them, I have had the joy of designing other logos for their items (shown in portfolio), the logomark, styleguide, kit box and accessories, icons, welcome card, DNA reports, rank pins and certificates, multiple documents (comp plans, etc.), packaging for their nutritional supplements, web banners, a few webpages, accessories for their events and trade shows (tickets, lanyards, posters, banners, name tags), flipchart, slides, flyers and trifolds. My approach as a portfolio piece was to layout areas that highlighted certain items that would show off the brand's strong-suit such as the branding of the logo and color options, styling of their kit box and accessories, a couple of banners, DNA report, rank pins, and webpage design.
fonts used: Olney, Gotham, Source Sans Pro
credits: Designed under Lettermuse Studio (Owner of Katrina Sutton) / Direction by Jorge Alvarado (CMO) and Ron Williams (former CEO) of ÜFORIA™.