Raki-Yata Ramen is the first authentic ramen house in Cagayan de Oro City, having ingredients sourced all the way from Japan. Raki translates to "lucky" in English and Yata means “Hooray, we did it!”. Letting customers feel that winning luck in every bowl of authentic Japanese Ramen is what Raki-Yata is all about. They aim to satisfy everyone’s craving for an exquisite and tasty bowl of ramen.
Bigby's Quality Food Corporation tapped us to create the branding and identity of this new food concept. They wanted to introduce Japan to a small city in Mindanao through serving authentic ramen. To aid the introduction, we created a character named "Raki", a charming yet gutsy bunny.
Film Photos by Pearl Therese Aton