EQ3 - Brand Identity Redesign

  • EQ3
    Brand Identity Evolution
    from A to Z

    EQ3 is a Canadian furniture and home goods company, who enlisted Wedge to revive the brand and give the organization a newfound meaning. As time went by and competitors encroached the market, they'd lost their way. We worked with the company to unearth their true purpose from the strategic bedrock, to land a position built on a value system of inclusivity, progressive nature, collaboration, pragmatism, and thoughtfulness - now defined as, Canadian by Design. We modernized the visual brand identity with a redrawn logomark, rigid yet modular system to stand the test of time, and a revived creative direction for photography that feels like a fresh breath of Canadian air.

    View the full case study at www.wedge.work

  • Creative Studio
    Wedge

    Client
    EQ3

    Creative Director
    Sarah Di Domenico

    Design Director
    Justin Lortie

    Design & Art Direction Lead
    Ariane Leblanc

    Designer
    Philippe Dionne Bussières

    Copywriter
    Sarah Di Domenico

    Strategist
    Marissa Di Miguel

    Studio Producer/ Project Manager
    Richard Guay

    Photography Production Support
    L'ELOI

    Photography
    Mathieu Fortin, Montreal (Brand Images)
    Oumayma B. Tafous, New York City (Content)
    Maya Fuhr, Toronto (Anony Story)