- Times Square Alliance wanted to revitalize 8th Avenue and promote the street to retailers, restaurants and investors.
A new identity was designed to distinctly brand the area. A promotion package was sent to real estate brokers which included a marketing folder and chocolate candy 8 to get them excited about the district. Uniquely shaped banners with different typographic eights lined 8th Avenue. Wheatpasting posters as well as painting construction barricades was also proposed.