EQ3 - NYC Flagship Brand Campaign


  • NYC Flagship Launch Campaign
    OOH, Print, Video, Publication Design


    EQ3
    Made in Consideration

    Press:
    Architectural Digest, Man Repeller, Core 77, The New York Post, Abduzeedo, Communication Arts

    A signature move kicked off the campaign: Turning the flagship on a bustling corner in Manhattan into a 30 ft. impossible-to-ignore billboard. This set the pace for what would be a brand launch that drove an opening weekend seeing 3X the expected traffic, leading to 10+ new in-store hires to meet demand.
                   The driving campaign concept Made in Consideration, shares declarative and authentic brand statements connected to true product stories, values, and bold points of view behind the products, the people who make them, and how.
                   A series of artful brand videos portray product narratives and offer a sense of Canadian calm, with sounds recorded directly from nature that surrounded our set in Northern Canada.

    See the full case study at www.wedge.work
  • Made in Consideration Journal
    NYC Edition Editorial Insert

    As EQ3 grows a new community in New York City, a local-specific editorial features like-minded personalities, creatives and entrepreneurs who share their compelling stories and diverse perspectives. This content was distributed across social and their channels as micro-influencers,
    to connect with akin audiences in a genuine format.

  • TEAM
    Client Partner: EQ3, Nils Vik, Enri Tielmann, Katie Sopuck
    Design Director: Justin Lortie
    Creative Director: Sarah Di Domenico
    Design/Art Direction Lead: Ariane Leblanc 
    Graphic Designer: Philippe Dionne Bussières
    Writer: Sarah Di Domenico 
    Strategist: Marissa De Miguel
    Producer/Project Manager: Richard Guay 
    PR: Daly NYC  
    Production Support: L'ELOI
    Print Production: Wedge
    Photography, Campaign: Mathieu Fortin
    Photography, Editorial: Oumayma B. Tanfous & Maya Fuhr
    Film Director: Emmanuel Rinfret Mauries
    DOP: Kristof Brandl
    Sound Design: Simon Chioini
    Set & Prop Stylist: Evelyn Morin
    Stylist: Fred Gauthier
    HMU: Isabella Forget