NYC Flagship Launch Campaign
OOH, Print, Video, Publication Design
Made in Consideration
Architectural Digest, Man Repeller, Core 77, The New York Post, Abduzeedo, Communication Arts,
A signature move kicked off the campaign: Turning the flagship on a bustling corner in Manhattan into a 30 ft. impossible-to-ignore billboard. This set the pace for what would be a brand launch that drove an opening weekend seeing 3X the expected traffic, leading to 10+ new in-store hires to meet demand.
The driving campaign concept Made in Consideration, shares declarative and authentic brand statements connected to true product stories, values, and bold points of view behind the products, the people who make them, and how.
A series of artful brand videos portray product narratives and offer a sense of Canadian calm, with sounds recorded directly from nature that surrounded our set in Northern Canada.
See the full case study at www.wedge.work
Made in Consideration Journal
NYC Edition Editorial Insert
As EQ3 grows a new community in New York City, a local-specific editorial features like-minded personalities, creatives and entrepreneurs who share their compelling stories and diverse perspectives. This content was distributed across social and their channels as micro-influencers,
to connect with akin audiences in a genuine format.
Client Partner: EQ3, Nils Vik, Enri Tielmann, Katie Sopuck
Design Director: Justin Lortie
Creative Director: Sarah Di Domenico
Design/Art Direction Lead: Ariane Leblanc
Graphic Designer: Philippe Dionne Bussières
Writer: Sarah Di Domenico
Strategist: Marissa De Miguel
Producer/Project Manager: Richard Guay
PR: Daly NYC
Production Support: L'ELOI
Print Production: Wedge
Photography, Campaign: Mathieu Fortin
Photography, Editorial: Oumayma B. Tanfous & Maya Fuhr
Film Director: Emmanuel Rinfret Mauries
DOP: Kristof Brandl
Sound Design: Simon Chioini
Set & Prop Stylist: Evelyn Morin
Stylist: Fred Gauthier
HMU: Isabella Forget