MADE IN CONSIDERATION
Brand & NYC Flagship Launch Campaign
Featured by Architectural Digest, Man Repeller, Core 77, The New York Post.
We made New Yorkers stop and listen with a signature move that kicked off the campaign: Turning the flagship on a bustling corner in Manhattan into a 30 ft. impossible-to-ignore billboard. This set the pace for what would be a brand launch that drove an opening weekend with 3X more customers than expected, leading to 10+ new in-store hires to meet demand.
The driving campaign concept, Made in Consideration, shares declarative, transparent, and authentic brand statements featuring bold points of view behind the products, the people who make them, and how.
A series of artful videos portray product stories and offer a sense of Canadian calm, with sounds recorded directly from nature that surrounded our set in Northern Canada.
See the full case study at www.wedge.work
Client Partner: EQ3
Design Director: Justin Lortie
Creative Director: Sarah Di Domenico
Design/Art Direction Lead: Ariane Leblanc
Graphic Designer: Philippe Dionne Bussières
Writer: Sarah Di Domenico
Strategist: Marissa De Miguel
Producer/Project Manager: Richard Guay
Production Support: L'ELOI
Print Production: Wedge
Photographer: Mathieu Fortin (L'ELOI)
Photographer, Editorial Content: Oumayma B. Tanfous (Abovo Management)
Film Director: Emmanuel Rinfret Mauries
DOP: Kristof Brandl (L'ELOI)
Set & Prop Stylist: Evelyn Morin
Stylist: Fred Gauthier
HMU: Isabella Forget