Building an Integrated Campaign

  • Delivering High-Performing 
    Marketing Campaigns
  • This series of illustrations was created for a guide on how to craft high-performing, integrated marketing campaigns. We visualized the process of planning and execution through the metaphor of designing and building a house.

    "Marketing organizations are rarely created equally. 
    Team size, budget, organizational growth stage, geographic footprint — all of these factors play a role in how marketing teams develop their campaigns to support their current business objectives."
  • Designing a Blueprint


  • Building a Framework


  • Adding Finishing Touches


  • Making Additions/Expansions


  • Assembling Your Tiger Team
  • "A tiger team is a diversified group of experts brought together for a single project, need, or event. They are usually assigned to investigate, solve, build, or recommend possible solutions to unique situations or problems."