DOMO NEIGHBOURHOOD APARTMENTS
Brand Identity Design, Editorial Design, Original Written Content, Creative Direction
Domo sets a new standard in real estate where we make the 'know your neighbour' friendly feeling great again, juxtaposed with a high-design standard.
The warm palette and expressive illustration is hit with a refined logomark featuring a custom drawn M. We developed a hyper-local journal featuring original content to introduce tenants to the community around them including an iconic restauranteur, filmmaker Xavier Dolan's wig stylist, and an avant-garde installation artist with a penchant for pastry. We also developed an experience strategy of events from wine tastings to canal-side runs and more, exclusive to residents.
The result is a distinct experience in the category that lead to building occupancy within the first 3 months of go-to-market, and brand expansion across Montreal with new buildings currently in development.
Client Partner: Hillpark Capital
Design Director: Justin Lortie
Creative Director: Sarah Di Domenico
Graphic Designer: Philippe Dionne Bussières
Typographer: Guillaume Bechon
Writer: Sarah Di Domenico
Strategist: Marissa De Miguel
Project Manager: Camille Bertini
Photography: Alex Blouin, Jodi Heartz, Ali Inay
Illustration: Catherine Potvin