Cuebiq is a consumer insights and measurement company that helps brands understand customer compatibility by providing tools to map and measure their consumers’ journey.
Location intelligence platforms often feel overwhelming in practice, so Cuebiq turned to Rule29 to tell their story in a way that makes their message clear and accessible. To introduce their location intelligence database, we wanted to create a brand that was refined while merging seamlessly with the current Cuebiq branding. Our research showed that in a tech-centered ecosystem, it would be important to incorporate elements that were friendly and approachable yet modern and sophisticated in implementation.
Getting in on the ground floor of the Clara branding gave us to the opportunity to explore color variations and palettes. The amount of data charts and graphs required a wide variety of secondary and tertiary color palettes. To ensure they were on brand, we created nearly 17 different color sets.
When it came to redesigning their homepage, we knew we wanted to emphasize Cuebiq’s data-driven platform by using eye-catching callouts and interactivity. As the user moves down the page, illustrations animate in alongside explanatory text to provide the full picture of their product. The movement was designed to create an experience that is both informative and entertaining to retain engagement of readers.
Cuebiq was a project that allowed us to try new strategies, one of them was reinventing the sales sheet. Alongside with the updated platform design, we enjoyed creating a comic book for the Cuebiq sales team that broke down the value proposition of the Clara product and also served as a memorable leave-behind piece. The comic book succinctly sums up their product offering through a blend of storytelling and Cuebiq-branded advertisements - totally redefining the standard sales sheet. ⠀