The Tide

  • The Tide

    Designed by Diller Scofidio + Renfro, The Tide includes a network of parks and spaces along a flowing pathway that follows the Thames. In collaboration with Droga5, the kinetic logo mark was designed, iterated and perfected to represent the variety of ways in which the location can be experienced while maintaining its free-flowing and liquid nature.

    Agency: Droga5
    Creative Director: Chris Chapman
    Lead Designer: Stephanie Mcardle
    Producer: Monika Andexlinger
    Lead CGI Designer: Bruno Canales
    Animation: CREA

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