Progressive — Cautionary Band Poster

  • Working with the wonderful folks at Arnold Worldwide, we collaborated on creating social content for Progressive. Young home owners don't always understand the importance of home insurance...But we do understand music! Thus, creating a cautionary band poster to educate folks (like myself) about the dangers that could occur. View more on my portfolio site!
  • Poster process. Note the copy changes towards the end which luckily didn't affect the layout too much!
  • Initial concept sketches proposed to Arnold Worldwide
  • Illustration & Lettering by Scott Biersack
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    Art Direction by Arnold Worldwide​​​​​​​
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    Client: Progressive