Befak stands for Beogradska Fabrika Klavira (Belgrade Piano Factory) and is the well known piano producing, selling and servicing center in Balkan region. Knowing that the company exists for over one century the traditional approach was a logical solution, with a great care in process of designing a memorable, unique and respectful mark. Gold foil stamping used in identity material gives an impression of everlasting elegance of pianos.
Client: Befak Pianos
Design & Photography: Kosta Rakicevic