The early 70s were all about looking fashionable and feeling groovy. Inspired by such positive vibes, we celebrated denim as a staple of the decade with a national campaign and exhibit that travelled through four different Canadian cities. The iconic textile has been around for over 140 years and has become a symbol of inclusivity and equality. No matter who you are, denim is always a go to.
“United by Denim” was our tribute to this durable trend and everyone
who owns a pair of jeans.