WY Now Campaign–United Way

  • United Way WYNow Campaign

    No matter your reason for giving, WHY NOW is the time to give to United Way of Wyandotte County. Posed as both a statement and a question, the slogan "WY NOW" utilizes the duality of WY (Abbreviation for Wyandotte County) and WHY to help emphasize the importance of finding your reason — the ‘why’ — to give to ‘WY.’ Alliteration style language used throughout the materials reinforces how your “why” can help WYCO by showing that your donation can help take a negative situation and turn it into a positive outcome.

    C R E D I T S
    Studio—Design Ranch
    Client—United Way of Wyandotte County
    Designer—Jessie Brown
    Copywriting—Aly Trost
    Photography—Forester Michael