KOYA — Mental & Energy Physical Drink

  • KOYA
    Mental & Physical Energy Drink​​​​​​​

    This energy drink helps to clear your mind, open your consciousness and sharpen your perception. That’s why we made the label clear and concise. We also turned text on package 90˚, so it become wider.

    This inverted label motivates a customer to interact with it: either turn their head or turn a can in unusual way.

    KOYA contains from natural ingredients so we decided to use the label as promotional material in itself.
    It means that we are proud of product composition.


    Сreative Director: Erik Musin
    Art Director: Aleksey Zadorozhnyi
    Concept & Design: Anna Svarovskaya
    CGI: Timofei Popandopulo​​​​​​​


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