Rebelle Rebelle was a national campaign and exhibition created
by TUX Creative for Ivanhoe Cambridge’s Fall 2019 season.
The project was designed to celebrate rock ‘n’ roll and its influence on the fashion industry, particulary in the late 1960s and 1970s.
The exhibit featured a Rock ‘n’ Roll lounge for visitors to relax and watch vintage concert footage, a DIY station for DIYing clothes with custom made pins and patches, a History of Rock ‘n’ Roll Listing Station for learning about different eras of music, and several artistic and instagram friendly photobooths.
The campaign and event travelled through eight
Canadian cities and was created in both English and French.