3 International Hotel Loyalty Branding Concepts


  • Three branding concepts for a global frequent hotel guest loyalty program for the Regent, Radisson, Country Inns & Suites, Park Plaza and Park Inn hotels. 

  • My Role: Art direction and design of the 3 international branding concepts and their client presentations.



    Concept 1: 

    modus:
    >  vivendi, personal lifestyle, way of life
    >  operandi, personal way of working
    >  your modus, your manner
     
    creative approach:
    >  emphasize the person in personal and show how program members are engaged
        with the program, feel a part of the program.
    >  modus is a manner for living and operating, so this concept embraces that active
        nature and personal interaction.
    >  energetic, witty, intimate, contemporary
    >  creates dialogue and focuses on human connection
    >  tone: conversational, inviting, genuine







  • Brand Identity – GRAPHIS LOGO international gold award, published in volume 7



  • Brand Identity





  • Website




  • Ads, Posters & Branded Items





  • Adlob, Billboard




  • Tiered Membership Cards




  • Welcome Kit













  • Concept 2: 


    creative approach:
    >  create a brand identity that goes beyond  a typical logo mark
    >  inject strong "welcoming/hospitable" tone into design
    >  mindful of global sensibility
    >  elevate value of program and enrich perception with sophistication
    >  set a comprehensive visual direction, tightly interweaving the new name and
        brand mark with the creative campaign






  • Brand Identity







  • Welcome Kit








  • Tiered Membership Cards







  • Ads, Posters & Collateral








  • Concept 3:



    stay rewards:
    >  benefit of being a guest
    >  invitation to experience our hotels


    creative concept:
    >  emphasize experience of when you stay with our hotels
    >  demonstrate how your rewards add up when staying with us
    >  contemporary, stylish
    >  tone: fun, warm, relevant, natural
      




  • Brand identity



  • Tiered Membership Cards



  • Direct Mail









  • Ads & Posters







  • Welcome Kit