type : art deco : pattern : modern
I created a typeface inspired by italic modern letterforms and art deco design styles. A standard weight was developed in addition to alternate letterforms with varying nuances. The typeface has high contrast between thick and thin strokes and a hairline serifs and ball finials. Created as a display typeface, it reads well at a size of 72 point or larger.
Promotional posters were designed to evoke the era for, which the type was inspired. A series of patterns were developed and broken down to icon elements. Neutral black and white photography was paired with lithographic illustrations and a modern color palette that together create a unique juxtaposition.