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Flair Airlines — RebrandingFlair Airlines is an "Ultra low-cost carrier" in Canada. Since this category is not well known in Canada, our new brand needed to illustrate the idea of flying for less. We rebranded Flair as the plane & simple airline. Just like Flair’s business model, we stripped their brand back to basics. We made their logo a dot, because every great adventure starts with a dot on a map. We simplified their color palate to just black, white and green. We gave them a bold font, and a bold tone of voice to reinforce the no-nonsense brand identity.servicebrand + digital designsectorairline / corporatestrategybrand positioning + UX /UI design
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A refreshingly honest airline that is stylishly simple and affordable - so individuals can travel more. We know that the thing you want the most when you enter a plane is to come out of it. We designed a brand that goes straight to the point.
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-Flair Airlines - RebrandCreditsClient: Flair AirlinesAgency: Havas Canada / La Maison W MontréalBusiness lead: Alexandra PanousisAccount direction: Gaelle CayrolProject management: Helene LabrecheBrand strategy: Carol Mok, Jarek StelmachSocial media strategy: Laetitia Prido, Andrea ViensExecutive Creative Directors: Nikolaos Lerakis, Carle CoppensCreative direction: Ed MalyonArt direction & design: Luc Brissette, Alexandra Nolot, Virginie Malette, Maxime Brunelle,
Brian AllenCopywriting: Ed Malyon, Adriana PalancaMedia: Havas MediaMaking of video: Jan Birkenstock -
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