SunnySideLabs is a family ran dog breeding business that has homed over 100+ puppies since they first started in 2012. Over the past eight years they have gained many accolades and praise, such as becoming Assured Breeders with The Kennel Club.
Our objective for this project was to refresh their previous identity that was made over 4 years ago and started to feel outdated. We created something that allowed the brand to be transparent, consistent and playful, the core focus was putting the dogs first.
Throughout the project, we worked heavily with Douglas Johnstone to help capture imagery that would show emotion, togetherness and how the puppies are raised before they go to their new homes.
Credits & extras
Design & Strategy: Jacob Ham.
Creative Direction: Jacob Ham & Douglas Johnstone (JohnstoneMedia).
Production: Jacob Ham.
Copywriting: Jacob Ham.
Photography: Douglas Johnstone (JohnstoneMedia).
Editing: Jacob Ham & Douglas Johnstone (JohnstoneMedia).
Thanks for scrolling!
Let us know what you think of this project, and any feedback given is greatly appreciated.