SunnySideLabs is a family dog breeding business that has homed over 100+ puppies since they first started back in 2012. Over the years they have gained many accolades and praise such as becoming Assured Breeders with The Kennel Club. The intention of this project was to create a new identity that was fun, consistent but professional allowing the brand to appeal to a new audience and grow their brand awareness in the breeding community.
The core of the project was around using imagery that shows a range of emotion, highlighting how the puppies are raised and grow before heading off to their new homes. This resulted in finding a way to adapt their identity to create a system around the "Sun" with "Labradors" being the main vocal point.
Credits & extras
Design & Strategy: Jacob Ham.
Creative Direction: Jacob Ham & Douglas Johnstone (JohnstoneMedia).
Production: Jacob Ham.
Copywriting: Jacob Ham.
Photography: Douglas Johnstone (JohnstoneMedia).
Editing: Jacob Ham & Douglas Johnstone (JohnstoneMedia).
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Let us know what you think of this project, and any feedback given is greatly appreciated.