The new logo uses the technique of wordplay. It is what it says—a wild bunch! The letters are simple and modern with a touch of customization. Since social media was an important factor, we made sure to design a mark that works well in a circle, the most common shape of social profile images. The arrangement of the letters themselves are wild, so it took finesse for them to feel centered and balanced inside of a circle.
We chose punchy colors that express the bloom of a plant. They contrast yet compliment the backdrop of leafy greens in the store.
Before working with Ben Loiz Studio I was skeptical about handing off my brand to anyone else. However, working with Ben and the whole process of creating an identity for my brand was such a fun hands-on learning experience. Ben made sure that I was a part of the process the whole way through. I was impressed with how he was able to apply everything I was looking for in a logo based on our many conversations. In the end, I am extremely happy with the quality of his work and my brand’s new identity! —Pop Annemarie Chan, Wyldbnch