Client: Rogob — ‘next door’ grocery stores specialized in meat with the deli department and a café.
The major changes both in the brand positioning and the logo were about the FOODMART line. Initially, the business started as a small family venture selling meat and sausages, which over 20 years has transformed into a biggest meat manufacturer company in the country and a grocery shop chain. The dynamic scarlet red symbolizes the connection with the brand’s history and traditions.
The next stage was creating the interior design for 6 retail shops. We focused on natural materials and thus managed to transfer the right mood. Wood, lots of green in the interior. Black makes a perfect contrast background for the meat products and merchandise. The brand style patterns added conceptual finishing to the overall look. A range of eye-catching details, like horn handles, the cart-wheel counter brings the vibe to both the interior and customer experience when interacting with the brand.