MORE, THAN A FOOD COURT is a new ambitious project in the field of catering, which combines two stories: salty and sweet.
Getting started, we had to answer the question: “What value does the new chain have for the city residents?”
We conducted analysis of customer experience: analyzed the range, formats of different points and atmosphere.
During our work, we came to the main conclusion, which formed the basis of the future strategy of the new brand, it is important to give users an “additional value”, so name and concept of the future brand “More than” appeared.
A clear, lively and bold language of communication, gave it easy scalability and playfulness. Corporate text constructions enhance the emotional component giving undeniable advantages when communicating with chain guests.