Development of packaging / label for one more product of the
Nilo family Co. from California USA.
This time it is a product of the "smart foods" category and they are basically milk shakes with organic / natural ingredients with premium quality; This is why it is distributed in glass bottles. The main thing was to reflect a reliable and premium brand / product, therefore the image is clear, direct, clean, elegant and even sophisticated. The challenge was that this premium graphic line also did not lean on a cold concept, therefore the palette is vibrant, despite being a few inks (to be functional in production) however it is very dynamic and flexible and this at He would tie with his main consumer, which is the fitness item. In the end it is a good result, both to adapt to its consumer and to compete and have a high impact on the shelf.