We have partnered with Fellowes Brands over the years on a variety of projects. We were honored to help establish and launch a brand that redefined the ergonomic furniture industry: Elea by Fellowes Studio. Elea is a high-end, innovative, and beautifully designed office chair that redefines sitting by seamlessly moving with your body.
We extended the brand into a variety of print materials, including a brochure, cut-sheet, direct mail piece, pop-up banner, and quick-start booklet. Elea’s neutral palette and spa-like tones create a warm, inviting sensibility, reflecting the comforting experience of sitting in an Elea chair.
We visualized Elea's features in multiple videos to captivate the attention of business partners and consumers alike. This vignette reveals the benefits of movement to holistic well being and highlights Elea's unique OmniKinetic Suspension technology. Capturing Elea in action allows customers to see how the chair fights stagnation, provides comfort, and provides micro-movements to keep people energized all day long.
We incorporated motion graphics and illustrations to create a comprehensive web experience. Each animation highlights Elea's features and the benefits of each.
“Sophistication” can conjure up a variety of images from a royal-inspired living room space to a Mad Men-esque office setting. Today, consumers want to be comfortable and casual without being cheap. And more than anything, they want thoughtful and beautiful design. Rule29 developed the Elea brand to show how it’s redefining sophistication within the office space.