Coexist


  • Coexist® Records /

    Coexist a record label and creative consultancy based in Jeddah, Saudi Arabia, owned by Saudi EDM legend Omar Basaad.

    We designed a identity that reflects the values of the brand: high quality and professionalism. 
    For the logo we used a san serif with clean cuts, communicates values such as strength and honesty. The main idea to incorporate braille was to create a logo that depicts the brand intentions in a way it doesn't rely on visual memory only.

    As well, we designed an icon system representing interactions when in contact with the brand; this gives dynamism and vitality. 
    We see coexist as a multi-sensory company that draws references from the consumer’s sense of taste, touch, smell, and hearing. 

    Coexist, a entertainment company with high aesthetic value. 
    Sense perception as a source of knowledge. 


  • Thank you
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