Menaud - Custom Bottle Design & Brand Identity

  • MENAUD
    Custom Packaging (Industrial Design), Brand Identity


    Custom industrial designed bottles from conceptualization to production and brand identity design for a series of elegant, custom crafted spirits to the highest standard. Designed with the intention of creating an object of desire, to keep long after the last drop.
                    The green colour nods to the brand's roots: the lush forested region of Charlevoix, Quebec, Canada and stands original against traditionally light and clear category codes. The cigar tag closure, a true code of luxury, is broken once to signify a moment well earned.
                     The project represents an international production featuring a wooden cap made in Italy, glass body made in Asia, printing and design in Canada. Production managed entirely in-house, with the stunning assistance of Berlin-based Bruni Glass.
                     Menaud represents a true declaration of ambition in every intention from its recipe to its engraved underbelly, where absolutely no detail is spared.

    TEAM
    Design Director: Justin Lortie
    Graphic Designer: Olivier Laporte
    Industrial Designer: Olivier Raymond
    Art Direction: Justin Lortie, Olivier Laporte
    Strategy: Sarah Di Domenico
    Production: Wedge, Bruni Glass
    Photographer: Nik Mirus