Custom Packaging (Industrial Design), Brand Identity
Custom industrial designed bottles from conceptualization to production and brand identity design for a series of elegant, custom crafted spirits to the highest standard. Designed with the intention of creating an object of desire, to keep long after the last drop.
The green colour nods to the brand's roots: the lush forested region of Charlevoix, Quebec, Canada and stands original against traditionally light and clear category codes. The cigar tag closure, a true code of luxury, is broken once to signify a moment well earned.
The project represents an international production featuring a wooden cap made in Italy, glass body made in Asia, printing and design in Canada. Production managed entirely in-house, with the stunning assistance of Berlin-based Bruni Glass.
Menaud represents a true declaration of ambition in every intention from its recipe to its engraved underbelly, where absolutely no detail is spared.
Design Director: Justin Lortie
Graphic Designer: Olivier Laporte
Industrial Designer: Olivier Raymond
Art Direction: Justin Lortie, Olivier Laporte
Strategy: Sarah Di Domenico
Production: Wedge, Bruni Glass
Photographer: Nik Mirus