The Penthouses

  • The Penthouses 
    One Bloor

    Client
    Great Gulf

    Discipline
    Residential Real Estate

    Location
    Toronto, Ontario

    Architect
    Hariri Pontarini Architects

    Architectural Renderings
    Norm Li

    Campaign Photography
    Kayla Rocca

    Architectural Photography
    Doublespace

    Aerial Photography
    Tom Ryaboi (Roof Topper)
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  • Rising beyond the clouds, high above Toronto’s city skyline, is the city’s most sought-after, award-winning, and internationally-acclaimed residence, One Bloor.
     
    Vanderbrand was approached by Great Gulf to execute a brand and marketing campaign for the exclusive penthouse collection at One Bloor. Having launched in 2008 and awarded the Best International High-Rise Development by International Property Awards in 2015, a fresh approach was required to reimagine the brand for a new and discerning penthouse market.
     
    In addition to the development of a fresh brand identity, Vanderbrand oversaw the creative direction of a photography campaign and produced a limited edition of hard cover photo books with a crisp, clean design.
     
    Through evocative images and storytelling, this publication not only presented the exceptional residences and world-class resort amenities of One Bloor; it also introduced the prestigious neighbourhood of Yorkville to an international readership.
     
    At every touchpoint, the Penthouses at One Bloor brand reflected the residences’ truly elevated offering.