Parlor is a modern social club. Through ongoing happenings, access to partner spaces and amenities, and private invitational experiences, Parlor aims to create a professional network that is curated and personalized.
The ask was to create initial branding of all printed collateral; menus, membership forms, signange, event collateral, as well as create a style guide for Parlor’s website and mobile app.
The Design is aimed toward the fashion and elite millennial crowd, the design is clean, elevated, and sleek. Rooted in nightlife, the overall aesthetic is dark, sophisticated and chic.