The insulated water bottles became a must everyday item for millennials. They spend the most trendy products and drawn to environmentally friendly products that preserve resources for their next generation. The target audience is early adopters, early 20th to 50th who follow the trends and drawn to environmentally conscious products. Our goal is to evaluate our consumers’ lives with a versatile and trendy product to feel them to hydrated for 24 hours, whether they go to work with a cup of coffee, gym with a bottle of water, or wine at her/his backyard. The new package design will enhance the strategy behind the product, while it shows the lifestyle in the photos on the packages – the new design encourage to help people feel hydrated and energized in everywhere they go. The brand vision is to feel motivated while carrying a trendy and versatile water bottle. Art Direction & Photograph by Grace Park Client: TJX + Neoflam

Published: June 10, 2019