Costco US asked us to come up with a clean and fresh packaging solution that falls into our colors of cutting boards, which can appeal their contemporary consumers, yet would like to look for affordable products at their warehouse club. The new logo, “CleanChop” should appeal to their consumers: refined look, and safe for their use in the kitchen. As the products launched in fall season, having seasoned fruits on the packaging should attract the audience – reminds them a healthy & trendy life style.
Art Direction & Design by Grace Park
Client: Costco + Neoflam